Matthew McConaughey Getty Images for Wild Turkey Matthew McConaughey's first Wild Turkey memory was on a duck hunt in Arkansas. It was only natural that, together, theyd tell the story of making bourbon their own way. Wild Turkey and Matthew McConaughey End Partnership - Robb Report A recent story in the New York Times describes the trend as being a two-way validation system for both a brand and the celebrity endorsing it. My father played ball in Kentucky, and my parents met there, too, so whiskey is something that holds memories for me. Wild Turkey Longbranchis made from eight-year-old Bourbon. Ah, some wise words from Texas-born-and-raised icon Matthew McConaughey. Wild Turkey was founded in 1855. My dad and I were so far from the cabin, my teeth were chattering and I was turning blue and my dad gave me a little Wild Turkey to warm up and it damn sure helped.. What Were Buying From the Gigantic Annual Huckberry Summer Sale, This Is Americas Largest City Based on How Much Its Residents Drink. 2020 Is Being Called the "Scariest Movie Ever" a Curse? In 2016, Matthew McConaughey officially joined the Wild Turkey bourbon family as Creative Director. Wild Turkey Longbranch will be available on shelves across the US in May for a suggested retail price of $39.99 and will roll-out to additional markets around the world later this year. I didnt have to change my nomenclature to communicate with Eddie about what I was looking for and liking or what I was hoping for in what turned out to be Long Branch.. Texas Mesquite Old FashionedBy Wild Turkey brand ambassador Benny Hurwitz, 1 dash Angostura bitters8 drops mesquite smoked salt solution (4 parts warm water to 1 part mesquite salt)1 tsp honey syrup (1 part honey to 1 part warm water)2 oz Longbranch. But until recently, no one knew the master distillers, says Eddie Russell. Wild Turkey Longbranch | Kentucky Straight Bourbon Whiskey As if all that wasnt enough, McConaughey is a whiskey entrepreneur, something we can appreciate through and through. Were peddling bourbon, McConaughey says. Thats the easy part. Wild Turkey Bourbon TV Spot, 'Matthew McConaughey Sang Our Song' Barrell Craft Spirits Released a New Year Bourbon for You to Ring in 2023. McConaughey says his love for the outdoors traces back to his childhood growing up in Uvalde, Texas. McConaughey shared that his goal, especially at the start, was to reach brand new younger bourbon drinkers as well as encourage older generations to stick with it. I was freezing. I like it with a few ice cubes early, and neat later on. Wild Turkey Longbranch is the latest collaboration to come from the multi-year partnership with the Academy Awardwinning actor. What surprised or impressed you the most while learning about the whiskey-making process? Hes also appeared in plenty of other marketing efforts including virtual bourbon tastings, a Thanksgiving dinner for bartenders in London and, just last month, a partnership with Australian camping company Homecamp to raise money for brushfire recovery. They recognized Jason Eskridge, Justin Branam, Jess Garland, Melissa A. Weber, and Justin Fedor. EJ Lagasse Is Bringing Emerils Into the Future While Nurturing Its Legacy, 5 Modern Takes on the Paloma From Pro Bartenders, The I-PACE Is Not the Way Forward for Jaguar, Authentic Hawaiian Fried Chicken in New York City, An Insiders Guide to the Best Bars in Venice, Products of the Week: Chili Ghia, Swatch and Siegelman Stable Merch, Why Memory Dividends Are the Best Asset Youll Ever Earn, Blazing Ivy: A Definitive Guide to Pulling Off Preppy Style This Summer, The Best Activewear Deals From Nordstroms Anniversary Sale. Matthew McConaughey Launches Bourbon Whiskey With Wild Turkey Heres How to Make It. Whats the story behind it? Matthew McConaughey stars in new Wild Turkey ad | Ad Age Bourbon, music. In the past 18 months, McConaughey has published a memoir, starred in the animated film Sing 2 and even toyed with a gubernatorial run in his home state of Texas. The idea behind Longbranch, says McConaughey, was to blend the tastes of Kentucky and Texas together. Here's The Story Behind Matthew McConaughey's Longbranch Whiskey - Men The distillery is near Lawrenceburg, Kentucky. Matthew McConaughey has been serving as the creative director for Wild Turkey for a number of years. The campaign features 11 ad spots, ranging between seven and 47 seconds, all of which were shot in a single day on a ranch just outside of McConaugheys native Austin, Texas. And while some Kentucky distilleries such as Buffalo Trace are known more for their collector bottles, Wild Turkey has maintained a reputation among enthusiasts as consistently balancing quality, accessibility and price. Its a luxurious comfortable drink, its a luxurious comfortable place. How it tastes: Some hints of smoke and citrus are definitely present credit the mesquite along with the bourbons usual vanilla and caramel notes. Today, says the American Craft Spirits Association, there are 1,589a number that has doubled in the past two-and-a-half years. McConaughey, who has served as the brands creative director since 2016, has worked behind the camera and in front of it in television commercials to reintroduce the world to Wild Turkey. Launching this month, the campaign will run on digital and social media channels in the U.S. and in select global markets. And we have some news to share regarding the latterthe partnership between Matthew McConaughey and Wild Turkey will end on December 31, 2022, although the fruits of this relationship, Longbranch Bourbon, will continue along its whiskey journey. But 101 stands out no matter what the weather. Matthew McConaughey Drinks Bourbon Neat, on the Rocks, or While Duck Hunting | VinePair Matthew McConaughey signed on as Wild Turkey's creative director in 2016. #TrustYourSpirit pic.twitter.com/Nd0PpYHGGv. Matthew McConaughey Shares His Love for Bourbon and Texas - Leisure Longbranch Unveils Ad Campaign Starring Matthew McConaughey Actor Matthew McConaughey has been creative director for Wild Turkey bourbon since 2016. He is linked to Wild Turkey Bourbon. For Matthew McConaughey, these 5 bedtime-prep products are - AOL According to Lane Report, Wild Turkey helped people keep local music alive with $10,000 donations to community-based music initiatives. Not to mention, McConaughey calls it his cute nickname The Juice.. So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. The Longbranch Ranch will still be available for guests 21 and older to book, with stays beginning March 1, 2023, said the brand representative. And being a bourbon enthusiast himself, he knew there was more work to be done., A post shared by Wild Turkey Bourbon U.S. (@wildturkey). McConaughey has had an affinity for Wild Turkey 101 since his early 20s. McConaughey said the vacation packages are a metaphor for what he likes about Longbranch. Ryan Reynolds is perhaps one of the best-known creative directors for his work with Aviation gin, which Diageo acquired last year for $610 million. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. BY Chris Morris. 7. Despite the modern advertising, Wild Turkey has plenty of history. 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The single "Testify" from Davie blares out from speakers as McConaughey passes the R&B singer's roadie truck, a lively club and a woman on her phone who gives him a sideways glance. Its very smooth on the backend, a preference credited to McConaughey. I offered the Mesquite from my great state to add to their legendary Kentucky whiskey and together we made Longbranch, McConaughey said regarding this past collaboration. "It was a scary night and I was scared of every sound that happened, but I did it and ended up enjoying it. Since McConaughey got on board, the global portfolio grew 14.6%. Its had this moment where it went from, Hey Id like an old fashioned to I want my bourbon on the rocks, he says. We have a lot of big and bold, but this is something a little easier, says Russell. It should be funWe dont want to take you to class.. ", "And then along the way, when I lived in my Airstream for four years traveling across the United States, North America. So it's not . Prior to that, he narrated ads for the National Cattlemens Beef Association and the Peace Corps. The trade body decided the ad violated its ethics code, and Wild Turkey withdrew the campaign. McConaughey is amongst many, many celebrities that have joined the alcohol world, such as Ryan Reynolds, Kendall Jenner, George Clooney, Peyton Manning, and Dwayne Johnson. "We keep looking for things where we can give some funds to help out the Trail Conservancy and restore the trails that are around Austin," explains McConaughey. Were peddling bourbon. The inspiration and vision to create an experience that sparks curiosity remains unchanged, and we look forward to welcoming bourbon lovers to the property next year. But dont worry car and customer service software fans, youll still find McConaughey making Lincoln and Salesforce sexy for the time being. It became my bourbon of choice. Guests can add on special experiences to their package, like a private string concert by a campfire, a cocktail class, or night fly fishing with glow-in-the-dark fishing poles. Caymus and Darioush are two that I enjoy. Build in rocks glass. Sign up for Robb Report's Newsletter. Its good for storytelling.. 'All right, all right, all right!' Matthew McConaughey creates the Yes, the commercial for the actor's Longbranch Bourbon is tres, tres McConaughey. For McConaughey, working with Wild Turkey isnt much of a job. Were not trying to dust off and re-show you a product that you maybe didnt know about, McConaughey tells Forbes. Cheers, bourbon lovers. Do Not Sell or Share My Personal Information, Matthew McConaughey Drinks Bourbon Neat, on the Rocks, or While Duck Hunting | VinePair, https://vinepair.com/articles/matthew-mcconaughey-drinks-bourbon/, wbs_cat Spirit, wbs_type Bourbon, wbs_brand Wild Turkey, bourbon, celebrities, celebrity spirits, Matthew McConaughey, Wild Turkey, The VinePair Podcast: The Remarkable Story Behind Horse Soldier Bourbon | VinePair, https://vinepair.com/articles/the-vinepair-podcast-horse-soldier-bourbon/, wbs_cat Spirit, wbs_type Bourbon, wbs_type Whiskey, wbs_brand Horse Soldier, American whiskey, bourbon, Horse Soldier Bourbon, The VinePair Podcast, veterans. It was a camping trip with a bunch of buddies when we were younger. Some were guessing that long time Master . Youre invited to engage with the elements there, and thats a preferable five-star experience for me, rather than an insulated castle that doesnt allow you or invite you to enjoy whats around it, that naturally there.. Matthews name is on the bottle, and thats the only name thats ever been onthere besides me or my father, says Wild Turkey Master Distiller Eddie Russell, now a 40-year veteran of the whiskey world. The second time, I was duck hunting with Dad in Arkansas. With a rhythm, a rhyme, a hook, and a beat, music is a soundtrack to our lives individually, as groups, and as a people. The famous actor puts his eye for considerate decisions to many uses, not just when to make his Instagram debut. Although he stars in ads, commercials, and other sponsored events, you can tell by the way he talks that this is a passion project. 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Why a Heritage Turkey Is the Best Thanksgiving Birdand How to Get One, 9 Stellar West Coast Pinot Noirs to Drink Right Now, The 10 Best Wines to Pair With Steak, From Cabernet to Malbec. Theres wildlife out there, you dont want to go running across that backlot barefoot, he said. There is no one who embodies the Texas spirit quite like Matthew McConaughey. Feeling deeply connected to the roots and story of the Russell family, Matthew wanted to be more than just the face of a campaign. Courtesy of Longbranch. Famed actor and bourbon enthusiast Matthew McConaughey joins Wild Turkey as Creative Director. Take Matthew McConaugheys whiskey, for instance. You can still call it country, but its got some rock-and-roll elbow grease. He just came back and said, Its not just about daydreaming. Wild Turkey And Matthew McConaughey Launch Longbranch Bourbon What Causes Scalp Psoriasia? Every story has three acts. And if I want my bourbon on the rocks, maybe I should have a different bourbon, so maybe I should understand why this one is spicier, oh its because it has more rye., Storytelling has also played a role in McConaugheys own juice. While crafting his Long Branch rye whiskeywhich was released in 2018the Russells would send him a few samples at a time, and hed share feedback through late-night emails, phone calls and voice messages. Is he talking to himself? Longbranch is left in the barrel for eight years, rather than the standard six for the 101, and is then mellowed with oak and mesquite charcoal, which McConaughey thinks ups the caramel finish. written by Suzanne Halliburton May 8, 2022 2:47 pm Rich Polk/Getty Images Wild Turkey Matthew McConaughey is leaning against on an old oak tree, calling an imaginary Kentucky Derby and likening it to his very own bourbon. Hes a bit of a hypocrite, but only because hes managed to master more things than it feels like we can keep track of here at Outsider. This launch marks the first time Wild Turkey has unveiled a product that bears a signature of someone other than the Master Distillers Jimmy and Eddie Russell. It should be funWe dont want to take you to class.. Matthew McConaughey (left) drinks a bourbon with Wild Turkey Master Distiller Eddie Russell (right). The bourbon has been aged eight years, so the Texas-bred McConaughey has likely been brewing this plan up for some timefrom around the time he released The Lincoln Lawyer in 2011. Wild Turkey believes the connections that McConaughey and the Russells have to both the states of Kentucky and Texas were a major inspiration for this collaboration. LAWRENCEBURG, Ky., Nov. 1, 2022 /PRNewswire/ -- Longbranch, the award-winning bourbon with a Kentucky soul and Texas heart co-created by Matthew McConaughey and the makers of Wild Turkey, has . The bourbon will be available domestically starting in May with a suggested retail price of $40. All rights reserved. Forget the Bubbly. 5. Matthew McConaughey wants to invite fans on a luxurious ranch-style stay in his home state of Texas. When he started working with Wild Turkey, McConaughey says they tried to dispel the perception that bourbon is male, over 60, after work, on the porch with a campaign featuring younger people socializing. The luxury ranch retreat, which Longbranch describes as a "physical manifestation of Longbranch's current Wonder What If campaign," offers a series of activities. The money went toward helping with bushfire recovery. Add ice cube, stir and garnish with lemon peel. Now the two are taking their relationship to . Earlier this year, Drew Barrymore become creative officer at Garnier, followed by Kendall Jenner at FWRD, and a decade ago, Lady Gaga helped design sunglasses with LCD displays as creative director of Polaroid. How to Stretch Your Most Neglected Core Muscle, Longbranch Kentucky Straight Bourbon Whiskey, The 50 Best American Whiskeys and Bourbons for the Fourth of July. Matthew McConaughey Is Leaving Behind the Bourbon He Created With Wild The tandem took the next step forward in 2018, when Wild Turkey debuted Longbranch, a bourbon made in collaboration with McConaughey. McConaughey became a natural addition to the company, joining the Russell family in their mission to make the best possible bourbon to put on shelves. That doesn't mean we've got to jack the price point way up and make it . Matthew McConaughey Has A Plan To Get A New Generation Loving Bourbon It's free. Is Colin Kaepernick Attempting an NFL Comeback Again? What makes this unique is that Longbranch is a collaboration with actor and Wild Turkey creative director Matthew McConaughey. I had a hole in my waders, and the water filled both my legs, my crotch, all the way up to my abdomen. And being a bourbon enthusiast himself, he knew there was more work to be done. 2018. Founded by Thomas Riply in 1891, the distillery has changed owners several times since the Prohibition Era. Matthew McConaughey's Longbranch Bourbon Teams with Walden - Yahoo So for me it became [like] talking music. Painting a picture of a rock concert, he says 101 comes at you with a bit of a stronger forearm, adding that we dont mind if we got there a little tardy and need to elbow our way to the front row to get there., It still has got a strong bass line, but you feel it more immediately, he says. Trust me, Ive done movies, and Ive been like, Ooh, thats gonna be a hard one to sell, because its not a very good movie! Longbranch, the bourbon brand co-created by actor Matthew McConaughey and Wild Turkey, on Tuesday announced the second chapter in the brands Wonder What If advertising campaign, conceptualized by and starring McConaughey. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. The science behind the process and how many different types of juice you can taste before you find just the right one. In August, Wild Turkey debuted an ad starring McConaughey that served as a tribute to Wild Turkeys master distiller, Jimmy Russell. What Are People Drinking at Sex Parties These Days? Since McConaughey began working with Wild Turkey, its global portfolio has grown by 14.6%something the company attributes to his campaigns. Matthew McConaughey helped Wild Turkey launch Longbranch back in 2018 Brendon Thorne/Getty Images for Wild Turkey By Kirk Miller What we're drinking: Longbranch Kentucky Straight Bourbon Whiskey McConaughey: Well, as I said earlier, we were gonna keep making the juice until it's my favorite bourbon on the planet. No need to bring on too many mixers or add-ons. To create Longbranchs unique flavor, McConaughey and Russell spent countless hours sharing notes, then, after two years of testing, found a proprietary process that combines two separate charcoal filtrationmethodsto giveLongbranch a smooth and full finish. "It just makes sense to do something here in my own state and in Hill Country to bring people out," McConaughey, 52, tells PEOPLE. And awesome. Arthur Shapiro, former chief marketing officer of Seagrams whiskey, says whiskey is a product that has story, romance and, probably of most importance, Americana. Now a consultant, he adds that bourbon in particular has a mystique; its got history., Its gone from passive marketing to active marketing, Shapiro says. Offers may be subject to change without notice. Whats the first drink you remember ever enjoying? According to a news release, the spots are meant to give viewers a close look into the intricacies of McConaugheys mind. Where its from: Wild Turkey, the iconic Lawrenceburg, Kentucky-based distillery thats pretty much kept everything in the family until this release, which actually came out in 2018 but seems to be really getting its own push just now, starting with an Instagram account that moves the product a bit outside the, uh, nest. Food & Drink Spirits December 22, 2022 Matthew McConaughey Is Leaving Behind the Bourbon He Created With Wild Turkey Don't worry, they're both gonna be alright, alright, alright. When I created Longbranch with Eddie, the main thing is that third act when you swallow the bourbon, I wanted to sweeten that up just a hair and make it a bit smoother.. He is an experienced culture editor and writer with a 12-year history of working in the online and print industries. Matthew McConaughey and Wild Turkey Launch New Whiskey Called Matthew McConaughey worked alongside Wild Turkey master distillers Jimmy and Eddie Russell to create his Texas-inspired Longbranch bourbon. Beyond bourbon, then, what type of drink is your next choice? This fall it was announced that the Longbranch Ranch was opening about an hour outside of Austin in the Hill Country. 3. Feeling deeply connected to the roots and story of the Russell family, Matthew wanted to be more than just the face of a campaign. The first filtration process usescharcoal made from American White Oak and the second uses charcoal made from Texas Mesquite wood, givingthe Bourbonnotesof smoky sweetness. And hes got a great rhythm with some very clever lyrics along the way that make you go, Oh I did not see the story going that away, but I sure do like the story Im being told., This is a BETA experience. The best drinking destination is with the best company, whether thats at Mardi Gras, a BBQ with friends, or on your own. What was the purpose of this new bourbon? Describing the difference between a six- and eight-year, or how to bring a storied distillery to a new demographic, he waxes poetic. Wild Turkey's Longbranch bourbon isn't just a celebrity gimmick. How or when do you enjoy it? All Rights reserved. For starters, hes an award-winning actor known for his prolific dramatic acting career in movies like Dazed and Confused and Dallas Buyers Club. From there he started expanding his expertise into teaching over at the University of Texas at Austin, is one of the owners of the MLS team Austin FC, is a devoted husband and father, and even a writer. Matthew McConaughey Knows Exactly How He Likes His Bourbon Taste Test: MGP Usually Makes Whiskey for Other Brands. And the role of celebrity creative director isnt new. Thats three acts on the journey before you swallow it.. As the chief storyteller, he both directs and stars in commercials for the brand meant to serve as a foray into his work with the distillery. - Campari Group. And being a bourbon enthusiast himself, he knew there was more work to be done. This whiskey was aged for eight years and it surely shows in the powerful flavor. And just the adventure of it helped me get my own internal clock more on time. Longbranch the much-hyped bourbon collaboration between Oscar-winner Matthew McConaughey and Wild Turkey was first released in May of 2018. Longbranch is a great summer bourbon or makes for a great cocktail., Its for quiet time, explains McConaughey, while adding that he enjoys drinking Longbranch on his porch while watching shooting stars. Matthew McConaughey | Longbranch Bourbon But Its Own Bourbon Is One of the Year's Best. It has a lot of overall richness, but is still full-bodied, balanced, sweet and smoky, with a rounded feel on the mouth. Get InsideHook in your inbox. This is the first time that a Wild Turkey-brand product had a signature on it that wasnt from Master Distillers Jimmy and Eddie Russell. Which makes the news of the end of this partnership a bit unexpected, considering the brands focus on his involvement in the whiskey and his general enthusiasm for the ranch. Sign up for InsideHook to get our best content delivered to your inbox every weekday. I think a connection to natures time is essential. (Its worth pointing out that the bourbon in Long Branch was aged for eight years and therefore was in the works long before the actor began offering his Socratic sips in 2016.) But Eddie let me know in a cool way, Its just bourbon, remembers McConaughey. Prices vary by season, but start at $425 per night. naming Matthew McConaughey as its creative director, The family that made $7.6 million from recycling cans and bottles was just charged with fraud, Zillow is so sure that U.S. home prices have bottomed that it just issued bullish calls for these 48 housing markets. Terms & Conditions. McConaughey is said to have become interested in the Wild Turkey story when he first visited there a couple of years ago. If I do a good movie, I can sell that all day long., At a Zoom tasting for @longbranchbourbon and creative director @officiallymcconaughey stopped by #allrightallrightallright, A post shared by Kirk Miller (@kirkmiller25) on Sep 9, 2020 at 1:16pm PDT, In the end, the actor says he appreciated the companys values, the family side of the business and the idea that Wild Turkey hasnt chased shiny or bright things the cores remained the same but theyre open to new ideas..

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