The brand even launched a Sniff Club subscription to further connect with the most loyal and regular users. And thats what weve done in the last two years for product development. I was a certified public accountant out of college, did that for two years, and hated it. The company's first product launched in 2018 and quickly gained a "cult following." Curie products can already be found in over 300 stores around the country, including popular retailers like Nordstrom. If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'. I built the brand for a group of consumers that werent having their needs met. I got to try the white tea scent, which is light and refreshing. . Curie's Deodorant Stick is $14, and you get two ounces of product for that price. At that point, deodorant was becoming more and more competitive, as you mentioned. That said, Curie stick deodorants do contain sodium bicarbonate (aka baking soda), an ingredient that can cause redness or irritation for some people. Same thing. Curie. But I scaled up to six figures in revenue based on organic customer acquisition word of mouth, influencers, and press. With plenty of options in the market, people are now more aware than ever about what they put in and on their bodies. Seeing that the brand is already in stores and has a growing platform, there is a good chance that Lori Greiner might take the bait as she can help them expand with her marketing expertise and take the brand even further. Sarah explains why we sweat, why she started Curie, and answers some commonly asked questions about making the switch to natural deodorant. Subsequently, in 2016, Sarah became an Investment Associate with Crosscut Ventures but left the organization in the following year to join Ukko as their Head of Strategy. Lasts all day and never have to reapply. Just buy it!". Curie | LinkedIn Ultimately, we decided that our male customers wont be turned off by a font that looks girly. That means no aluminum, parabens, phthalates, or nasty stuff. registered trademark of They wanted to expand Curie deodorants into their gyms. To round out the blend, baking soda works to absorb sweat and reduce odor. See It in Action The last couple of years has been like a free MBA. MEAWW brings you the best content from its global team of 11-50 employees Headquarters Los Angeles, California Type Privately Held Founded 2018 Locations Primary Los Angeles, California 90291, US Get directions Our new Curie mini deodorant sticks. The founder and CEO asked the investors, "Do you think about what you put on your pits every day? During her first Shark Tank visit, the company had six more products: clay detox masks, candles, body oil, body wash, hand sanitizer, and a deodorant spray. Moret: Yes, thats new. The brand was founded by Sarah Monet . Klicken Sie auf Alle ablehnen, wenn Sie nicht mchten, dass wir und unsere Partner Cookies und personenbezogene Daten fr diese zustzlichen Zwecke verwenden. "I was hiking on Griffith Observatory two hours ago,"she shared. The small business began in 2018, when founder Sarah Moret set out to create a line of deodorants that uses simpler ingredients without sacrificing on scent or odor control. Catch the latest episode featuring products like Noggin Boss, Curie, Ade + Ayo, and Behave. Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. Missed an episode? No more sacrificing on performance. I didn't until I learned that most conventional antiperspirants are made out of this!" We have candles. When I swiped it onto my underarms, it felt incredibly smooth and creamy. When Sarah Moret walked into the Shark Tank, she didn't wear the typical business professional attire you'd expect for a product pitch. Founded by Sarah Moret in 2018, Curie was built upon a mission to make clean, safe, and effective products for people who move. Sarah, Curie's founder, started volunteering with a nonprofit called Simply the Basics, which aims to restore women living in homelessness with their dignity by providing simple (but important) hygiene products we all take for granted, such as toothbrushes, soap, shampoo, andyou guessed itdeodorant. Curie makes clean, effective, and safe personal care products. I've worn it during many scenarios over the last monthlike working from home, commuting, moving, etc. We started to dabble in the direct-to-consumer arena. Curie was already gaining attention back in 2022 when its founder, Sarah Moret, appeared on Shark Tank and negotiated her way to a deal. I'm an avid Shark Tank watcher and especially love the episodes that feature beauty and wellness brands. Curie's Deodorant Stick is a much-needed addition to the category, bringing fun and fresh energy to the market. The small business began in 2018, when founder. Because clean shouldnt come with a sacrifice. They are all cruelty-free, paraben-free, and aluminum-free, but most importantly, they smell fantastic! I thought it was an allergy to aluminum and I tried all the "deodorant but not antiperspirant" options at the health food store and all of them raised big red welts too. Our same tried and true formula in a cute, compact mini size! Im on Twittera lot. authenticate users, apply security measures, and prevent spam and abuse, and, display personalised ads and content based on interest profiles, measure the effectiveness of personalised ads and content, and, develop and improve our products and services. There are six versions of the Deodorant Stickunscented, coconut nectar, juniper eucalyptus, orange neroli, grapefruit cassis, and white tea. Currently, Curie offers a wide range of products, including pit kits, deodorants, clay detox masks, body wash, and body oil, among others. Very happy with the product! T.G. Still, if you know your pits dont like this ingredient, you may want to stick to Curies full-body deodorant spray, which is completely free of baking soda and has the added benefit of being easy to share. The deodorant is made with ingredients that aim to keep your pits odor-free and moisturized. I tried Petlibros new automatic pet feeder with vacuum-sealed storage & its made my life so much easier, These buzzy CBD drinks can help you relax, without the alcohol & theyre 25% off, By subscribing to this BDG newsletter, you agree to our. It's priced similarly to competitors on the market. After trying the product, it's clear why the brand earned a deal on Shark Tank. I started Curie because I was frustrated with natural products that didn't work as well as the chemical-filled stuff. "I'm an athlete and at the time was a marathon runner, and just couldn't find anything that worked." Curie generated revenues of $125,000 in its first year of selling deodorant sticks. I Tried the Buzzy Curie Deodorant StickHere Are My Honest - Byrdie When it comes to her clean beauty company, Sarah Moret always puts science first. I was ubiquitous on email and social media in that first year. We developed and launched our aluminum-free deodorant in 2019 and quickly grew a cult following because it ACTUALLY works! Aluminum Free, Paraben Free, Cruelty Free. I'm noticeably drier too, which is like WOW. Needing Deodorant, Curie Founder Made Her Own Its one thing to create a product that solves a problem for consumers, but its another to get them to buy it, especially when the seller has no marketing budget. The brand has also been featured in The New York Times, Glamour, and Shape. Bandholz: Youre the third deodorant company on this podcast. Beauty Rebels: Meet Sarah Moret, Founder & CEO of Curie Who is the founder of Kinfield? - MEAWW My tip- put on 4-5 swipes heavily and it will last all day. You only need to apply two or three swipes of the Natural Deodorant ($24) to your underarms, and you're good to go. CRYSTAL Mineral Deodorant Spray- Body Deodorant With 24-Hour Odor Protection, Lavender & White Tea Spray, Non-Staining, Aluminum Chloride & Paraben Free, 4 FL OZ - Pack of 2. reporters on a platform technologically tailored to meet the needs of the modern reader. They wanted our scents on their whole body. Incidentally, with Sarah appearing on Shark Tank season 13 episode 17, the interest in her products multiplied, and we decided to jump in and trace Curies growth. by Mary Fichter in Business Spotlight, Shark Tank | March 11, 2022 Sarah Moret of Curie on Shark Tank (ABC/Christopher Willard) On Season 13 of Shark Tank, Sarah Moret, an entrepreneur from Los. Theres a massive demand for natural products in todays makeup industry. If youre an Orange Neroli girl, you wanted Orange Neroli everywhere. We don't know when or if this item will be back in stock. Determined to counter the shortage, she came up with her own company, Curie, which provides customers with a range of natural, high-quality makeup products. We are an independent publishing company, unaffiliated with any e-commerce platform or provider. from $10.00 5.0 (2) You smell that? Vitamin E is also present in the formula, which helps seal in moisture and smooth skin. In March 2023, Moret and Curie celebrated their first "Tank-iversary." With the beauty industry exploding in recent years, consumers are now more conscious than ever, opting for brands that maintain ethical practices and focus on ingredients that are good for them and the environment. Additionally, Curie products are available in around 300 physical stores all over the United States, including brand stores such as Nordstrom and Anthropologie. Were setting our own standard for Clean. While she was in the market for an aluminum-free deodorant, she found that none of the top brands had a satisfactory product in the same category. The two new Shark investors provided additional mentorship and fueled the growth necessary for the small business to increase its team from two people to five. I prepared for Shark Tank like crazy. I can't wait to announce!!!!!". I have been using the orange neroli and grapefruit for about a year now. Bandholz: How can people support you, reach out? An accountant and athlete, she formulated an aluminum-free deodorant and then marketed it herself in a live demo, more or less. We are one of the worlds fastest growing Moret: For sure. Were just getting started. Juniper Eucalyptus Full Body Deodorant Spray, Gotta Sniff 'Em All Deodorant Stick 5-Pack, Don't Sweat It Cropped Crewneck Sweatshirt. Sell on Amazon VIDEOS Curie All-Natural Deodorant Stick for Men and Women | Aluminum-Free, Paraben-Free, Cruelty-Free | White Tea 1 Pack Visit the Curie Store 3.9 460 ratings | 8 answered questions Currently unavailable. I first applied to be on the show in 2020 and was finally accepted this year. This item Curie All-Natural Deodorant Stick for Men and Women | Aluminum-Free, Paraben-Free, Cruelty-Free | Variety 3 Pack. Curie is a brand that focuses on creating clean products without harsh and harmful chemicals. However, beyond the odor protection, I also noticed that my armpits felt smoother and softer after using the deodorant daily. If you have a big surge in traffic coming up, give yourself more space. As expected, Curie's appearance on "Shark Tank" substantially increased cult membership, and, according to Moret, the enthusiasm remained strong. After some back-and-forth deliberation, the Sharks couldn't deny her hustle. Its the gift that keeps on giving. $14.00. But it provided a good accounting and finance foundation, important for a founder. Id say, I still smell like White Tea, one of our scents.. This is my first business. The Sharks were interested in such an offer initially, but after some back and forth, Mark Cuban and Barbara Corcoran agreed to give Sarah $300,000 in exchange for 10% equity plus 4% in advisory shares. Our repeat purchase rate was high. I'm constantly moving around, so naturally, I tend to sweat a lot, leading to armpit odor. Theyre not just buying deodorant. I hope this one is here to stay because its such a clean and fresh scent. Free Shipping on US Orders $35+. About this item Curie update: What happened to Mark Cuban and Barbara - Sportskeeda We hope you love our products as much as we do! Curie is the Shark Tank-approved, female-founded deodorant brand thats named after the trailblazing physicist and chemist, Marie Curie. We went back and forth on it. The items, like Kinfield, are entirely natural and sustainable. Sell on Amazon VIDEOS Curie Full Body Spray Deodorant for Men and Women, Aluminum Free Deodorant with No Baking Soda, 3oz (White Tea) Visit the Curie Store 3.8 528 ratings | 4 answered questions Currently unavailable. Neroli and cedarwood, spiked with citrus. With this, she founded her own line of deodorants, Curie. The two companies have similar goals. 'Shark Tank': HiccAway picks Mark Cuban over Kevin O'Leary despite higher equity demand. Weve seen the response from our customers. The audio of our entire conversation is embedded below. Because clean shouldn't come with a sacrifice. Curie after Shark Tank Curie In March 2023, Moret and Curie celebrated their first "Tank-iversary." Check out the video below for an in-depth behind the scenes interview with our founder, Sarah Moret. I tried to convince them otherwise. Thats the smell of pure delight the freshest news, exclusive offers in your inbox. However, entrepreneur Sarah Moret was surprised to discover the dearth of natural aluminum-free deodorants in the market. We didnt have any upsell capabilities, our home page wasnt shoppable, and there were too many clicks in the checkout. Curie. . Sarah has created extremely effective clean deodorant for women building careers, families, companies and lives, and who need a deodorant that can keep up. We launched our Full Body Deodorant Spray, our Whipped Body Wash, and a body oil. Agent Nateur Natural Deodorant: This beeswax-based formula is infused with soothing eucalyptus and odor-absorbing baking soda. You can change your choices at any time by clicking on the 'Privacy & cookie settings' or 'Privacy dashboard' links on our sites and apps. Available online only www.curiebod.com. Our Story We believe that taking care of your body shouldn't come with a sacrifice. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes. Curie Deodorant headquarters is in San Francisco, California, United States. Eventually, in December 2018, she decided to turn her dream of entrepreneurship into reality and left Ukko to start Curie, where she currently serves as the CEO. I purchased in orange neroli and coconut nectar, both amazing! Cristina. The founder and CEO documented all of the immense changes and milestones her company had achieved since appearing on the hit show. Corcoran, in particular, is featured heavily on the two Instagram accounts, and even received a birthday shoutout from the founder, who called her "one of the smartest, funniest, quirkiest, ballsiest, and most importantly KINDEST people I know." As of right now, it appears as though the success of Curie is far from odor er,over. In Season 13, Curie struck a deal with Barbara. Hopefully that will continue as we evolve the business into a lifestyle brand focused on clean signature scents. I loved the idea of natural deodorant, but didn't love the results (read: I smelled). Once Barbara and Mark came on board with Sarah, Curie witnessed an exponential increase in sales. Curie Gift Card. While Sarah funded the business with $12,000 from her own pocket, Curie was received quite positively after launch, and the company earned around $125,000 in revenue in the first year. When it comes to her clean beauty company, Sarah Moret always puts science first. Phew! So when I moved to Florida, where everyone sweats, I tried Curie and it works perfectly. Curie Deodorant was founded in 2018 by Sarah Moret, who founded the business with $12,000 from her own pocket. Aromatic herbs, botanicals, and crisp woods. Moreover, while some local and average brands catered to the completely natural makeup market, their products compromised heavily on quality while the cost skyrocketed. About the brand: Curie creates innovative deodorant and bodycare products. Curie | Clean Deodorant and Body Care Keep your standards high & your B.O. Sources claim that within three days of the episode airing, Sarah had her stock completely sold out, which naturally led to many backorders. I couldnt find an aluminum-free deodorant that worked. Were positioning ourselves as a clean scent provider that makes personal care products and home fragrances. Curie is the Shark Tank -approved, female-founded deodorant brand that's named after the trailblazing physicist and chemist, Marie Curie. Founded by women for women. I hired a chemist who helped formulate my version of that type of deodorant. Mark Cuban and Barbara Corcoran went in on an offer together, leading Moret to accept $300,000 for a 10% stake in the company and 4% ownership in advisory shares. Available in three scents, the deodorant stick is free of aluminum, parabens, or phthalates and is made of sage oil, triethyl citrate, and baking soda. At the time of filming, Curie products were available exclusively on their official website, but Sarah wanted to expand and has since made her products available on Amazon. Meet the founder of Curie, a company creating all-natural deodorants Made in the U.S.A. Free US shipping over $36. Natural doesnt mean you have to smell like a pine tree. We, InTheKnow, are part of the Yahoo family of brands. The Deodorant Stick offers a moisturizing, non-greasy, and odor-absorbing formula. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Sarah Moret is the Founder and CEO of Curie. I loved the idea of natural deodorant but didn't love the results (read: I smelled, bad). Available in five scents and an unscented option, Made with moisturizing, smoothing ingredients, Need to reapply on days you're super active. New Giveback - Curie ", Another customer wrote, "Nothing but high praises for this deodorant. As per the website, Curie's no-no list includes: "No endocrine-disrupting ingredients No petroleum-derived ingredients It also appears that her "Shark Tank" investors remain fully committed to the mission and product. Curie Body Care is a deodorant company that appeared on Shark Tank Season 13 in 2022. Theres a reason Shape Magazine voted us the most effective deodorant. Realizing the gap in the market, Sarahs keen eye noticed a business opportunity, and she was interested in starting a makeup business as a form of side income. "I started Curie because I was frustrated with natural products that didn't work as well as the chemical-filled stuff. We design our site in-house. We launched our clean, aluminum-free deodorant in 2018, and quickly grew a cult following because it ACTUALLY works. We ended up getting a deal with Mark Cuban and Barbara Corcoran. She told me, I would go on a 15-mile run and then, on Instagram, sniff my armpit. I dont think our customers think of us as solely a deodorant company anymore. The founder then goes on to share her sales with investors. In fact, the name of the company Curie is actually a nod to Marie Curie, the world-renowned physicist and. It was my first time being on national television. She also attended Questrom School of Business, Boston University, and has a BSBA, Business Administration degree. It needed to smell refined, go on smoothly, not irritate and just WORK; and this ticks all the boxes. Fast forward to 2022, and Morets deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods. Curie's Deodorant Stick brings a lot to the table. Curie Juniper Eucalyptus Full-Body Deodorant Spray, 3 Oz. CITRUS NOBILIS (MANDARIN ORANGE) PEEL OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL. If you would like to customise your choices, click 'Manage privacy settings'. The company earned around $125,000 in revenue in the first year and . Shop All "The whipped body wash smells glorious and will leave your skin silky smooth" Curie All-Natural Deodorant Stick for Men and Women - Amazon.com I would go on a 15-mile run and then, on Instagram, sniff my armpit. In a blog post, Moret celebrated involvement with Equinox Clubs, QVC, and Corcoran'sEntrepreneur Summit. That was when Curie came into existence, although with the company gaining popularity, Sarah had to drop the side-business idea and started working in her company full-time. About this item . Following her graduation, she joined PwC as a Senior Associate in Transaction Services before moving on to take up the post of Finance and Operations Manager at Formation 8. Like many, I've been through quite a few natural/clean brands searching for the deo for me. Special thank you to In The Know for including us in their Beauty Rebels interview series! Its sweeter, warmer notes are made sharper with a touch of mint, helping to give the deodorant a subtle dash of freshness. When you sell out, people congratulate you. BUY. Been wanting to catch up? My underarm skin is also a bit sensitive, and some deodorants I've tried have caused irritation, so I've become extra cautious about introducing new ones into my routine. Once at 6AM is good for all day protection! Matt. If you click on links we provide, we may receive compensation. Curie skips these ingredients for simpler formulations that include botanicals, probiotics, and essential oils making it a good option whether youre new to natural deodorants or just looking to shake things up with another brand or scent. 'Shark Tank': HiccAway picks Mark Cuban over Kevin O'Leary despite higher equity demand. I hope the owner/founder of . 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