The data was weighted to national 12+ U.S. population figures. Category of music. Download All Episodes for Podcast in iTunes, How-To 18% of people ages 18+ own a vehicle with a smart entertainment system. 49% of podcast listening happens at home. . Want to start your own podcast? Apple Podcasts offers 110 categories, organized into top-level categories and subcategories. Education was always a strange category. 49% of Italians aged 18+ have listened to a podcast in the. 80% of listeners listen to all or most of every podcast episode they start. Check out our How ToStart A Podcast guide. Reach out on Twitter. Documentary: 6459 Football: 5890 Over 66% have a college degree (bachelor's or higher) and an average annual household income of $75,000 or more. The sub-categories used to focus on the grade level of the intended audience (K-12, Higher Education, etc.). Food: 8092 Apple Podcasts is adding, subtracting, and renaming many podcast categories. We recommend to use the following approach: When your show is first being published, pick the categories that can best represent your show and what youll be discussing. Jan 18, 2023. By default, Apple Podcasts displays the primary category on each show page. Business News: 1945 Top Episodes are "is determined exclusively by the number of unique listeners on that day, providing a look into what's buzzworthy at the moment.". And there are some really good reorganizations like in the Sports category. As a Premium user you get access to background information and details about the release of this statistic. Podcast category wrong: How to change it? - Apple Community Made. A documentary podcast is a genre of podcasting that tells true stories in a very compelling, highly polished manner. Not only will this make your podcast . 75% of the US population is familiar with the term podcasting up from 70% in 2019 (Infinite Dial 2020), 37% (104 million) listened to a podcast in the last month up from 32% in 2019 (Infinite Dial 20), 24% (68 million) listen to podcasts weekly up from 22% in 2019 (Infinite Dial 20), 51% of podcast listeners are male same as US population (Infinite Dial 20), 27% of US podcast listeners have a 4-year college degree vs 19% for US pop, Podcast listeners listen to an average of, went up from 29% to 31% (smartphone listening went from 71% to 69% respectively), 65% of monthly podcast listeners have been listening for, is the most popular podcasting genre, followed by, Podcast listeners are much more active on, social media channel (94% are active on at least one vs 81% for the entire population), Nielsen June 2017 Audio Today Report (pdf), Edison Research Podcast Consumer 2017 (pdf), 31 Best Podcast Hosting Sites In 2022 (Top 7 Have Free Offers), How To Start A Podcast: A Complete Step-By-Step Tutorial (2022 Guide), Best Podcast Recording Software (For Mac & PC), The Best Podcast Starter Kit (For 1, 2, 3 & 4+ Hosts), 16 million people in the US are avid podcast fans (Nielsen Q1 2018). You may notice that there are parent categories like Business and subcategories like Marketing. In almost every case, its better to choose a subcategory rather than a parent category. are deeply personal, so perhaps Personal Journals is a fit? Apple Podcasts categories with the most episodes, based on my sample of 1,651,004 shows. Accessed July 30, 2023. https://www.statista.com/statistics/912381/united-states-monthly-podcast-listening-age/, Triton Digital. Each show can qualify under 3 separate categories, and will be ranked separately in each. These stats illustrate the efficacy of the medium as an advertising platform: The Super Listeners 2021 survey by Edison Research showed the advertising preferences of 1,000 people who consume at least five hours of podcasts a week. Podcasting services Category selection also influences how shows are presented by third-party podcasting services that reference a show's RSS feed or the Apple Podcasts catalog. Add number of new subscribers on day 5. File type: JPEG or PNG. If you have a medical-based podcast that covers Science & Medicine but doesn't go in-depth into any particular field, choose from the Life Sciences, Social Sciences, and Natural Sciences subcategories. The simplest way to monetize a podcast is to ask people for money. You can access Analytics fromApple Podcasts Connect. TV & Film: 27690 Wilderness: 2557 Just starting your podcast? How do podcasters make money? | 20 Strategies To Monetize A Podcast So, it seems that new subscribers are the key to increasing your podcast rankings on this type of list. Hinduism: 711 The last official count had confirmed over 750,000 podcasts on Apple Podcasts. Even though you can pick three categories, Apple Podcasts only cares about the first one. Here is the most recent list of podcast categories listed in Apple, as of January 2021. History: 17471 Podcastpage makes it easy to grow your show with our next-gen website builder, Best podcast analytics and statistics tools, How to upload your podcast to Apple Podcasts (iTunes). How many podcast episodes should he have cued up before he launches his . Fitness: 3994 2023 Apple Inc. Music programs are the preferred podcast genre for 45% of Italian listeners, second to news programs. How to See How Many Listeners a Podcast Has - 7 Easy Methods If you are an admin, please authenticate by logging in again. News Commentary: 5596 You can start hopping between categories and learning how it affects your ranks. is a show about the meaning of home and what it can teach us about ourselves and each other. It could fit inside Home & Garden, but that doesn't feel quite right. Apple Podcasts (formerly iTunes) is the largest and most important podcast directory. Sports News: 4095 These are highly important for your discoverability on podcast platforms like Apple Podcasts (iTunes), Google Podcasts, Spotify and so on. Nature: 2085 Podcast analytics or stats can help you get a better understanding of your work and ideas to push your podcast further. Choose your primary podcast category wisely. On average, podcast listeners tune into eight different shows per week. Here are some industry predictions for 2023 and beyond. Podcast media hosts are updating their systems and will let you know if and when any action is needed on your part. Language Learning: 6532 Or the Education > Language Learning subcategory for language courses. Even if you look beyond the popular podcast platforms like Apple Podcasts and Spotify, choosing the right category for your show and episodes can help you rank better on search engines. We update this post monthly with the best podcast statistics so you can stay updated on the industry and make informed decisions about your own podcast! Ad revenue from podcasting is projected to exceed. As new stats and reports come out, this post will be updated with the latest info on the podcast listener landscape. Music Interviews: 4563 Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully. Are 94% more likely to subscribe to some kind of premium streaming service. Not only is it part of your shows, Whenever possible, choose a specific subcategory (, Crowdedness applies to both the number of shows within a category and the number of episodes in a category. Age of monthly podcast listeners versus US population (Infinite Dial 20): 19% of listeners increase the speed (listen faster). Sexuality: 3780 Its great way to find the one that works best. Technology: 21920 Social Sciences: 4035 Podcast listeners have many ways they find new content. Most podcast consumers listen to audio content using their smartphones and play episodes via a major podcast app like Apple or Spotify. Society & Culture: 79610 The parent categories will be the most crowded, because theyre an umbrella category for everything underneath. So if you are an advertiser, you can ask the podcast for their numbers directly. The section has now been revamped to focus on the goals of the podcast. The primary category is used to display your show in each category page, Top Charts, and personalized recommendations in Listen Now. How to choose the right category on Apple Podcasts You only have access to basic statistics. You can review the full survey to see the best publishing days broken down by podcast category. Less than 10% of episodes are shorter than ten minutes, and around 17% are longer than 60. Education: 51968 Choose the ones that fit best for your show. By categorizing your podcast properly, youll boost both your potential ranking on the podcast platforms and search engines. Learn more about how Statista can support your business. As a Premium user you get access to the detailed source references and background information about this statistic. Religion: 2498 Learn From the Best Food Design & Style Arts & Entertainment Music Business Sports & Gaming Writing If your podcast host does not support the new Apple Podcast categories, you can move your podcast to Buzzsprout for free. Made. Well share below everything you need to know to successfully upload your podcast to Apple Podcasts Connect (iTunes). You can also browse the Spotify charts to find ideas. Apple Podcasts: 6 Things You Need to Know in 2019 By 2020, this figure will have climbed to 75% or 12 million individuals. He has helped thousands of people start and grow a podcast and loves to test out new gear and software. Video Games: 10453 To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. Apple doesnt provide support for third-party podcast analytics, but you may be able to obtain other consumption metrics such as downloads or subscriptions from your hosting provider or from the server where your podcast is hosted. ## The primary category matters most ## 4 steps to pick the right categories for your podcast - Apple's 110 podcast categories . iTunes/Apple Podcast Rankings: How Do They Work? A qualitative study from Edison Research shows that young people listen to podcasts on their TVs while they do things around their homes. You can pick up to three categories, but make sure you choose categories which relate to your content. Getting an exact podcast count is more complicated than it might seem. Parenting: 5317 The more specific and relevant the category the more chance you have to rank higher. Ross Winn is the founder of Podcast Insights, the industry-leading podcast education site. Three - It's A Magic Number. Ensure that Analytics data is available to you by following these best practices for episode metadata. Religion & Spirituality: 24696 Spoken word audio listeners spend 47% of their time with AM/FM radio, 21% with podcasts, 11% with audiobooks, and 21% with other. Bonus: Free 10-Day How To Start A Podcast Email CourseJust click the link and enter your email to get the first lesson: Click Here To Get The Free How To Start A Podcast Email Course, Copyright 2023 Paid Insights, LLC All rights reservedA Quandary Media property. You can choose up to 3 separate categories for your show. Then again, the show is presented in a documentary style, so maybe Documentary is the best choice? Category selection also influences how shows are presented by third-party podcasting services that reference a shows RSS feed or the Apple Podcasts catalog. Podcast continue their rapid growth rate. Podcasts will be happy to share their numbers if it leads to the possibility of a business partnership. Buddhism: 794 It can be about a person, a historical event, or just a real-life story that has something unique to it. The total number of podcasts has nearly doubled. How to choose your podcast category in Apple Podcasts [full updated list] About half of listeners between ages 3544 and 22% of listeners 55+ listen on a monthly basis. In the past couple of years, new categories have been added. Science Fiction: 2611 Monthly podcast listening is growing the fastest among Americans ages 55+. How many new followers did you get last month? Join over 51,539 people who have completed the free 10-day email course: Disclosure: Links to other sites may be affiliate links that generate us a small commission at no extra cost to you.

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